Content = Business Infrastructure.
I’m Anna Sandholm, a technical writer turned consultant.
I’ve spent two decades inside fast-moving product companies, watching what happens when content is treated as an afterthought: duplicated answers, frustrated customers, burned-out support teams, and AI tools with nothing to stand on.
And I’ve seen the opposite: when content is structured as infrastructure, everything changes. Customers trust it. Teams stop repeating themselves. Founders look enterprise-ready instead of early stage.
20+ Years in Technical Writing
Worked Across Developer, B2B & Enterprise Teams
Trusted to Lead Documentation Projects End-to-End
What I Do
I help founders and growing teams turn scattered, unreliable content into clear, modular, AI-ready knowledge bases.
I work in sprints – moving from chaos to clarity quickly, and setting you up with a system that keeps working as you grow.
You can work with me in 3 ways:
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Clarity Sprint → from scattered to structured fast
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Clarity Build → deep re-architecture into modular, AI-ready infrastructure
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Clarity Reset → quick recalibrations that keep you sharp every release
Why Your Content Matters
Messy documentation doesn’t build trust. Infrastructure does.
A strong knowledge base makes your company look mature, reliable, and ready for scale to customers, investors, and AI tools alike.
A Note About Me
I’m originally from Finland, now based between Málaga and Helsinki. I work remotely with global teams – from startups to enterprises – to turn complexity into clarity.
What's Next
If your content feels like duct tape instead of infrastructure, it’s time to fix it.
