About Anna
20 Years of Documentation. Built for the Way Products Actually Grow.
I’m Anna Sandholm, a documentation consultant based in Málaga, Spain, working remotely with SaaS and product teams across Europe and beyond.
I help founders and product managers build knowledge bases that hold as the product grows, from the first documentation audit through to architecture and hands-on rewriting.
The work is done for you, end to end.
20+ years building documentation systems for scaling SaaS and product teams
Documentation systems designed to scale — from early-stage startups to enterprise teams
Trusted by founders and product managers who've outgrown ad hoc documentation
How I got here
I started in technical writing in 2004, while still studying English philology and French translation at university. It felt like an obvious fit — a combination of language precision and technology that I’ve never stopped finding interesting.
My background isn’t in engineering. It’s in language. That turns out to matter more than most people expect. Most documentation fails because nobody has thought carefully about how to explain the product. That’s what I fix.
I’ve spent 20+ years as a senior technical writer in large tech companies and scaling startups — including Fujitsu, Nokia Networks, Trimble, Smartly.io, and IKEA. I’m used to working on complex, multi-product documentation environments with multiple versions, configurations, and audiences.
In 2022 I started WrittenSide, focusing on what I’d come to see as the real problem: not that companies lacked writers, but that they lacked structure. Most documentation problems aren’t content problems. They’re structural ones.
Why AI-ready documentation matters now
Documentation structured the right way has always been naturally compatible with how AI tools read and process content. Well-structured documentation reduces hallucination and helps AI tools surface accurate answers.
I’ve been working with AI tools since they became publicly available in late 2022 — long enough to understand what structure helps them perform reliably, and what causes them to fail.
What I do now
I work with founders and product teams at three stages:
First, I audit existing documentation, identifying what’s broken, what’s missing, and what to fix first. Then I define the architecture: the structure, naming standards, article types, and placement rules that everything else is built on. Then, where needed, I rewrite and restructure the content itself.
Each phase is a standalone engagement. Most clients work through all three. Some start at phase two or three depending on their situation.
How I work
I work remotely with distributed teams and design every engagement to be async-friendly and low-overhead. Clear inputs, documented decisions, minimal meetings. Progress doesn’t depend on time zones or constant check-ins.
For clients who need more hands-on work, I travel when it makes sense.
The way I work mirrors the systems I help teams build: clear structure, explicit decisions, and outcomes that don’t disappear when someone goes offline.
Background
Technical writer since 2004
Independent consultant since 2022
Master’s degree in English and French, 2005
Teacher’s diploma, 2004
Nokia Networks, Fujitsu, Trimble, Smartly.io, IKEA — complex, multi-product documentation environments
Founded WrittenSide in 2022
Based in Málaga, Spain
Ready to fix your documentation?
If your documentation feels fragile instead of foundational, the next step is to clarify the structure it needs.