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Why documentation breaks when it’s written like marketing copy

Why documentation breaks when it’s written like marketing copy

by Anna Sandholm | Mar 10, 2025 | Knowledge Base Strategy

Most documentation problems can be traced back to intent. When documentation is written with the wrong purpose in mind, even well-written content starts to break down. Teams borrow patterns from other types of content – especially marketing – and apply them to...
Unclear documentation is not a writing problem

Unclear documentation is not a writing problem

by Anna Sandholm | Aug 11, 2023 | Industry Insights, Knowledge Base Strategy

In documentation, clarity is often treated as a writing problem. Unclear documentation gets flagged, teams reach for simpler words, shorter sentences, or another round of edits. That helps, but only up to a point. Most clarity issues don’t come from poor wording. They...
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