by Anna Sandholm | Aug 12, 2026 | Knowledge Base Strategy
A company rebrand usually means updating the website, sales materials, product names, visual identity, and anything else customers see. A documentation rebrand is part of that work too, and it’s worth planning before it starts. At first, it can look like a...
by Anna Sandholm | Jan 23, 2026 | Knowledge Base Strategy
Many teams approach help articles and documentation as a simple writing task, following a familiar documentation process: plan, write, edit, review. On the surface, this looks like the right way to work. The steps are sensible, the workflow feels complete, and nothing...
by Anna Sandholm | Mar 10, 2025 | Knowledge Base Strategy
Most documentation problems don’t start with bad writing. Yet when teams ask how to write clear documentation, writing is almost always where they look first. By the time writing looks like the problem, something more fundamental has already been missed. If...
by Anna Sandholm | Mar 10, 2025 | Knowledge Base Strategy
Most documentation problems can be traced back to intent. When documentation is written with the wrong purpose in mind, even well-written content starts to break down. Teams borrow patterns from other types of content – especially marketing – and apply them to...
by Anna Sandholm | Aug 11, 2023 | Industry Insights, Knowledge Base Strategy
In documentation, clarity is often treated as a writing problem. Unclear documentation gets flagged, teams reach for simpler words, shorter sentences, or another round of edits. That helps, but only up to a point. Most clarity issues don’t come from poor wording. They...
